What is high ticket digital marketing? And how to market high ticket items. It’s simple, it’s all about price. High ticket products and services are expensive. They’re not the kind of purchases you make on a whim. People tend to shop around, do research, and educate themselves on high ticket items before pulling the trigger… continue reading »
The world of ecommerce has blossomed in recent years, making it an increasingly popular way for Ottawa businesses to reach customers and drive sales. Many businesses with brick and mortar stores have closed shop in Ottawa and pivoted to selling online since the pandemic. However, with more and more businesses vying for attention, it can be challenging to stand out in a crowded online marketplace. Especially if your target market is beyond Ottawa. Here are ten effective ways to increase the sales of your Ottawa ecommerce business.
Perform market research for your Ottawa ecommerce business
One of the most important steps in increasing the sales of your Ottawa ecommerce business (or any business, really) is conducting market research. This will help you understand your target audience, their preferences, and purchasing behavior. With this information, you can tailor your marketing and sales strategies to appeal to your target audience.
Many Ottawa…
It’s 2023 – to be blunt, online visibility is crucial for businesses to attract more prospects and increase their customer base. This is especially true for businesses in Ottawa, where competition is no doubt high and getting noticed can be a challenge. But fear not, there are many ways to increase your online presence and attract more prospects. We’ll explore some effective strategies for Ottawa businesses to get more prospects online.
Social Media Tactics
Social media is an essential tool for any business looking to increase their online presence. In addition to expanding your social media presence, it’s also important to reach out to Ottawa businesses with a large following that allow paid posts or collaborations. For example, Ottawa restaurants looking to get noticed in the city can advertise on city blogs and news outlets on social media for a fee, which can garner a lot of local interest. By partnering…
Building a website is essential for any individual or business that wants to establish an online presence. But, where do you start (especially if you don’t know website design and development!) and how much is a website going to cost you in Canada?
We can’t simply tell you that your website is going to cost you X amount of dollars. Wish it were that simple. It all depends on how large the website is, how professional do you want it to be, and how much functionality and additions do you need on your website.
BUT, we can provide you with an estimate of how much a website will cost you in Canada.
We’ll also guide you through the extra costs that are necessary in order to simply have your website online and the cost of maintenance. You’ll need a domain name, a hosting provider, a website development service provider, and…
The city of Hamilton, Ontario is home to a thriving business community, with a growing number of entrepreneurs, freelancers & startups setting up shop in the area. To accommodate this growing community there are several coworking spaces available in Hamilton that offer a range of services, amenities, and community events. Here are 4 of the best coworking spaces we’ve found in Hamilton:
CoMotion on King
CoMotion on King – CoMotion on King is a coworking space in Hamilton that offers a modern, creative environment for businesses of all sizes. With its prime location in the heart of Hamilton, CoMotion on King provides easy access to a variety of local businesses and amenities. The space features private offices, hot desks, and meeting…
You will never get a second chance at making a good first impression. Website design plays a crucial role in making a good first impression for your established brand. A website update should be a top consideration for any modern marketer, as it is a cost-effective way to capture leads, promote products and services, enhance digital marketing strategy and improve security. Your website is the digital storefront for your brand and is essential to connect with your target audience.
Website Visuals
Your website is the online representation of your company and serves as an extension of your brand. A well-designed and professional website that provides valuable information and resonates with your target audience will make your brand stand out amongst competitors. On the other hand, a poorly designed and outdated website can negatively reflect on your company.
Mobile Responsiveness
As we live in a society where smartphones are widely used…
Increasing traffic to your website can be a challenging task, but it’s essential for the success of your business online. Here are ten ways you can increase traffic for your website:
1. Search engine optimization (SEO): One of the best ways to increase traffic to your website is to optimize it for search engines. This involves using keywords and phrases throughout your website’s content and meta tags, as well as building high-quality backlinks from other reputable websites. This helps search engines understand what your website is about and it can improve your search ranking in search engine results pages (SERPs).
2. Content marketing: Creating high-quality, relevant content is critical for attracting visitors to your website. By producing informative, engaging, and valuable content, you can attract a targeted audience and establish yourself as an industry leader. Promoting your content through social media, email marketing, and guest blogging on other websites to…
So, you’re thinking of running online ads now that it’s becoming apparent that this “new normal” isn’t going anywhere. For the time being, everyone’s stuck at home and seeking new ways to connect, mostly through video chat and social media.
Social media messaging has increased by more than 50%. Video calling has doubled. People are dusting off their neglected Linkedin profiles and logging more time mindlessly browsing through Facebook. Linkedin has seen record engagement levels in 2020. Some months by up to 50%.
What does this mean for online advertising? More eyes!
There are more active users on these platforms than ever. You can advertise to a very specific target and get more results. Whereas before, if you were too specific in your targeting there’s a good chance you would reach fewer people over time.
So, which platform is best for you, Linkedin or Facebook?
Right away it’s clear that…
Good news if you’re a small business owner. Fortunately for you, the bulk of your competitors are likely doing very little to increase their rankings through search engine optimization (SEO). Although it takes quite some time to rank on the first page of Google, it’s worth putting some effort into getting there.
You might be thinking, what can ranking higher on Google do for you? Recently, I spoke to a business owner who’s ranked top 3 in all services he offers. He told me that 80% of his clients find him through Google. He doesn’t need to network anymore, nor does he need to spend thousands of dollars on advertising. The bulk of his business comes to him. That’s a golden position to be in.
Imagine having more leads call YOU without effort. Not everyone has $500 – $5000 a month to hire an SEO expert, so here are a few…
Two questions for you.
How many views does your website get per month?
How many of those people are calling you?
If people are viewing your website they’re either interested in the content you’re producing, or they’re interested (or at the very least, curious) in what you’re offering. But why aren’t they calling?
If people are viewing your website then you must be doing something right. Either you’re generating interest through face-to-face or through referrals. Or you’re being found online, through organic searches or ads. The fact is that people are landing on your website, good job! Now for the next step…
Let me tell you about a past client of mine, let’s call him Jimmy. He was getting thousands of visitors on his website each month, but very few were calling. I wonder why?
What you offer isn’t clear
Although Jimmy was ranking fairly high on Google, he wasn’t…