So, you’re thinking of running online ads now that it’s becoming apparent that this “new normal” isn’t going anywhere. For the time being, everyone’s stuck at home and seeking new ways to connect, mostly through video chat and social media.
Social media messaging has increased by more than 50%. Video calling has doubled. People are dusting off their neglected Linkedin profiles and logging more time mindlessly browsing through Facebook. Linkedin has seen record engagement levels in 2020. Some months by up to 50%.
What does this mean for online advertising? More eyes!
There are more active users on these platforms than ever. You can advertise to a very specific target and get more results. Whereas before, if you were too specific in your targeting there’s a good chance you would reach fewer people over time.
So, which platform is best for you, Linkedin or Facebook?
Right away it’s clear that…