Are you building trust through your website? 4 ways to build trust

If building a relationship is the key to sales success, then trust is the foundation. We know that trust is essential in making a sale, especially if you’re a new business. Here are 4 ways you can build trust through your website.
Faces
Human faces are very powerful. They elicit an emotional response. A study titled Efficiency, Trust and Visual Appeal: Usability Testing through Eye Tracking has shown that visitors find images of people on websites more visually appealing than non-people images, and the ‘trust rating’ was significantly correlated with images of people and faces. We’re constantly exploring the world around us by looking for something familiar. And familiarity builds trust.
Case studies
Your prospects want to see your results. It’s not enough that you’ve told us what you offer and how you can help. People want to see your work. If you’re in a service based business you likely…