The short answer is, It depends. SEO can be especially worth it for small businesses, because your competitors may be doing very little in terms of building out their digital presence. If you’re one of few among your competitors who takes their digital presence seriously, then there’s no doubt – SEO will help you stand… continue reading »
What is high ticket digital marketing? And how to market high ticket items. It’s simple, it’s all about price. High ticket products and services are expensive. They’re not the kind of purchases you make on a whim. People tend to shop around, do research, and educate themselves on high ticket items before pulling the trigger… continue reading »
So, you’re thinking of running online ads now that it’s becoming apparent that this “new normal” isn’t going anywhere. For the time being, everyone’s stuck at home and seeking new ways to connect, mostly through video chat and social media.
Social media messaging has increased by more than 50%. Video calling has doubled. People are dusting off their neglected Linkedin profiles and logging more time mindlessly browsing through Facebook. Linkedin has seen record engagement levels in 2020. Some months by up to 50%.
What does this mean for online advertising? More eyes!
There are more active users on these platforms than ever. You can advertise to a very specific target and get more results. Whereas before, if you were too specific in your targeting there’s a good chance you would reach fewer people over time.
So, which platform is best for you, Linkedin or Facebook?
Right away it’s clear that…
Good news if you’re a small business owner. Fortunately for you, the bulk of your competitors are likely doing very little to increase their rankings through search engine optimization (SEO). Although it takes quite some time to rank on the first page of Google, it’s worth putting some effort into getting there.
You might be thinking, what can ranking higher on Google do for you? Recently, I spoke to a business owner who’s ranked top 3 in all services he offers. He told me that 80% of his clients find him through Google. He doesn’t need to network anymore, nor does he need to spend thousands of dollars on advertising. The bulk of his business comes to him. That’s a golden position to be in.
Imagine having more leads call YOU without effort. Not everyone has $500 – $5000 a month to hire an SEO expert, so here are a few…