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Tag: website-design

How to increase sales of your Ottawa ecommerce business

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Ecommerce web design in Ottawa

The world of ecommerce has blossomed in recent years, making it an increasingly popular way for Ottawa businesses to reach customers and drive sales. Many businesses with brick and mortar stores have closed shop in Ottawa and pivoted to selling online since the pandemic. However, with more and more businesses vying for attention, it can be challenging to stand out in a crowded online marketplace. Especially if your target market is beyond Ottawa. Here are ten effective ways to increase the sales of your Ottawa ecommerce business.

Perform market research for your Ottawa ecommerce business

One of the most important steps in increasing the sales of your Ottawa ecommerce business (or any business, really) is conducting market research. This will help you understand your target audience, their preferences, and purchasing behavior. With this information, you can tailor your marketing and sales strategies to appeal to your target audience.

Many Ottawa…

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How To Transition Your Ottawa Business Online

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Online advertising for your Ottawa business

It’s 2023 – to be blunt, online visibility is crucial for businesses to attract more prospects and increase their customer base. This is especially true for businesses in Ottawa, where competition is no doubt high and getting noticed can be a challenge. But fear not, there are many ways to increase your online presence and attract more prospects. We’ll explore some effective strategies for Ottawa businesses to get more prospects online.

Social Media Tactics

Social media is an essential tool for any business looking to increase their online presence. In addition to expanding your social media presence, it’s also important to reach out to Ottawa businesses with a large following that allow paid posts or collaborations. For example, Ottawa restaurants looking to get noticed in the city can advertise on city blogs and news outlets on social media for a fee, which can garner a lot of local interest. By partnering…

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How much does a website cost in Canada?

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What is the cost of a website in Canada?

Building a website is essential for any individual or business that wants to establish an online presence. But, where do you start (especially if you don’t know website design and development!) and how much is a website going to cost you in Canada?

We can’t simply tell you that your website is going to cost you X amount of dollars. Wish it were that simple. It all depends on how large the website is, how professional do you want it to be, and how much functionality and additions do you need on your website.

BUT, we can provide you with an estimate of how much a website will cost you in Canada.

We’ll also guide you through the extra costs that are necessary in order to simply have your website online and the cost of maintenance. You’ll need a domain name, a hosting provider, a website development service provider, and…

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Don’t Let Your Website Fall Behind: Why Updating is Critical

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Why updating your website design is crucial

You will never get a second chance at making a good first impression. Website design plays a crucial role in making a good first impression for your established brand. A website update should be a top consideration for any modern marketer, as it is a cost-effective way to capture leads, promote products and services, enhance digital marketing strategy and improve security. Your website is the digital storefront for your brand and is essential to connect with your target audience.

Website Visuals

Your website is the online representation of your company and serves as an extension of your brand. A well-designed and professional website that provides valuable information and resonates with your target audience will make your brand stand out amongst competitors. On the other hand, a poorly designed and outdated website can negatively reflect on your company.

Mobile Responsiveness

As we live in a society where smartphones are widely used…

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10 Ways how to Increase traffic on your website

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Work with Take Two Digital Marketing to increase your website traffic

Increasing traffic to your website can be a challenging task, but it’s essential for the success of your business online. Here are ten ways you can increase traffic for your website:

1. Search engine optimization (SEO): One of the best ways to increase traffic to your website is to optimize it for search engines. This involves using keywords and phrases throughout your website’s content and meta tags, as well as building high-quality backlinks from other reputable websites. This helps search engines understand what your website is about and it can improve your search ranking in search engine results pages (SERPs).

2. Content marketing: Creating high-quality, relevant content is critical for attracting visitors to your website. By producing informative, engaging, and valuable content, you can attract a targeted audience and establish yourself as an industry leader. Promoting your content through social media, email marketing, and guest blogging on other websites to…

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Are you building trust through your website? 4 ways to build trust

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web design trust

If building a relationship is the key to sales success, then trust is the foundation. We know that trust is essential in making a sale, especially if you’re a new business. Here are 4 ways you can build trust through your website.

Faces

Human faces are very powerful. They elicit an emotional response. A study titled Efficiency, Trust and Visual Appeal: Usability Testing through Eye Tracking has shown that visitors find images of people on websites more visually appealing than non-people images, and the ‘trust rating’ was significantly correlated with images of people and faces. We’re constantly exploring the world around us by looking for something familiar. And familiarity builds trust.

Case studies

Your prospects want to see your results. It’s not enough that you’ve told us what you offer and how you can help. People want to see your work. If you’re in a service based business you likely…

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Is your website serving its purpose?

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website design purpose

One of the first actions a prospect will take after learning about your business is to Google it. Or better yet, they will go directly to your website. Prospects will visit your website –whether they learn about your business through word of mouth, through a search, or from the back of your business card. Often times, a visit to your website is the first impression they form of your business.

The Importance of Design

You have 50 milliseconds to make a good first impression. Don’t believe me? Look at this.

Let me ask your this: Which of these websites would you be more likely to buy furniture from? Which one looks like a more established brand?

Your Website is More Than your Brochure

So often I hear small business owners tell me “My website is only my brochure. I get all my work from word of mouth”. Understandable, these business…

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3 Reasons why you should start a blog on your website.

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start a web design project

It seems like everybody is starting a blog nowadays. Lawyers, window blind sellers, web designers. Everyone and their mother is launching a blog on their website. And for good reason. A blog allows you to reach your audience on a regular basis. It increases your visibility. It allows you to position yourself as expert in your field, and so much more. 

Quality, consistent blog posts can be used as one of your strongest online marketing tools. I have seen it in other businesses. Businesses with email-lists in the thousands, where 20% of their audience opens their blog posts every other week. Where their blogs remind hundreds, if not thousands of people of their services and that they still exist.

Though it’s not as simple as writing about anything in your industry and hitting ‘send’. The blog posts have to entice and offer value to the readers, and they must be…

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